Michele Hratko


Communicating the history and letterforms of the typeface Signifier. 


For a communications design typography class I was tasked with creating a magazine spread and 1-minute video exploring the history and characteristics of my assigned typeface, Signifier. Signifier was designed by Kris Sowersby of the New Zealand type studio, Klim Type Foundry, in 2020.  
Print Design & Motion Graphics

Time: October 2024, 4 weeks  
Role: Sole designer 
Tools: InDesign, Illustrator, After Effects


Magazine Spread




Animation



audio on!

Process

There were so many moving pieces in this project that had to come together: the script, audio, and keyframe visuals. I used countless storyboards to map everything out before moving into Illustrator and After Effects.


Full process documentation here!






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